LEGO wanted to put play back on the agenda for kids.

Since kids love playing with smartphones more than anything in the world, we decided to infuse kid’s inevitable screen time with active play by creating LEGOmoji, the first ever lego keyboard.

*** Cannes Future Lions Finalist ***

CASE STUDY VIDEO

To launch LEGOmoji, brick-built QR codes are placed near schools, linking pedestrians to a free download of the plugin.

OUT OF HOME

Roadside billboards give backseat riders something to stay busy.

TEAM: MERE STAUNCH (CW) AND NORA KING (CW) and Myself (AD / Design)

< BENJAMIN MOORE