How do you get people jumping out of their seats with excitement at the thought of…
selling and manufacturing cotton?
Cotton Council International (CCI) wanted a video to kick off their annual summit in Miami and hype up the attendees.
So we had to figure out how to turn footage of cotton mills and manufacturers into something that would get people ENERGIZED.
Inspired by words like ‘Summit’ and ‘Peak’, we decided to tell the invigorating story of settling for nothing until you’ve made it all the way to the top.
The video ended up getting translated into over a dozen languages, for continued use at cotton summits around the globe.
Client: Cotton Council International
Agency: Cramer-Krasselt
Copywriter: Courtney Robinson
Art Direction / Design: Myself
Creative Director: Gary Doyle
Producer: Craig Clark
Editor: Optimus