Lighter Baseball Stats

Corona Premier needed creative for a social media campaign that would run on the MLB Network’s instagram feed.

Light beer is all about numbers, and so is baseball. So we highlighted key stats of both in our campaign ‘Lighter baseball stats’.

We tapped into the chill vibes of daytime baseball and used the mellow sounds and scenes of a ballpark to share our statistics. I took inspiration from baseball cards in the design of the title cards for these videos.

Agency: Cramer-Krasselt

Client: Constellation Brands

Creative Director: Bill Dow

Copywriter: Don Principe

Producer: Brian Cooper

Motion: Breakfast for Dinner