Happy pets make happy owners. And CBD - which Chewy.com sells, along with other pet goods - makes pets happy.

To generate interest in the Chewy brand, we created KUSHY.com, the world’s first pet dispensary.

 
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We made ads that let pet owners know how hard their furry friends will be chilling when they’re out-of-home.

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Print advertisements placed in High Times magazine.

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To make KUSHY products even more accessible, Chewy will partner with GoPuff, so you and your pet can satisfy the munchies.


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Obviously, Snoop Dogg is down with the chill.

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Street fairs are swarmed with overly excited dogs, making them the perfect place to introduce the KUSHY lounge.

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Targeting pet owners who are still shopping in person, KUSHY will offer a touch screen in the pet aisle that can be used to purchase CBD/Hemp products

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CW: Nora King