Applebee’s wanted the world to know that they would be selling Busch Light Apple. the fan favorite limited-edition apple flavored beer.
Since fans lovingly refer to it as ‘Bapple’, we simply stuck a B on the Applebee’s sign and turned it into BApplebee’s for a week.
The takeover extended to digital as Applebee’s showed up as Bapplebee’s on Instagram, Twitter and TikTok. BApplebee’s ads even showed up at MLB games.

Agency: Current Global
Client: Applebee’s
ECD: Jeff Leaf
Creative Director: Erin Gallagher
Producer: Kelsey Frangella
Event: Event 11