The Alzheimer’s Association wanted to spread awareness about how earlier discussions about Alzheimer’s lead to more effective treatments.
But talking about Alzheimer’s isn’t easy.

We knew our message needed urgency to inspire action. So we identified the fact that a conversation about dementia is so much more than a conversation - it’s a tool for avoiding danger.
Our campaign, TAKE ACTION. TALK superimposed the words and symptoms that could be used in that critical conversation, with critical objects that people associate with disaster negation.

The campaign spanned many types of media, from OOH to Print to online advertising and even social media placements.

Agency: Cramer-Krasselt
Client: Alzheimer’s Association
Creative Director: Gary Doyle
Copywriter: Mitch Reeter
Producer: Brian Cooper
Designer: Justin Dooley
Account Lead: Rich Mules